SATURDAY’S GOLD
BRANDING / WEB DESIGN
THE DESIGN SERVICES
The direction for the branding was elevated and classy with a retro twist. I wanted the branding to evoke feelings of trust, but I also wanted to appeal to emotions of happiness and having fun. I chose neutrals colors to compliment the gold jewelry and pops of blue and red for that fun unexpected twist! I paired a vintage all caps font with softer script fonts to surprise and delight the customer. The viewer is left feeling a blend of familiarity and excitement.
ABOUT THE BRAND
Saturday’s Gold is actually my curated jewelry line that focuses on timeless styles for everyday wear. The vibes are fun and lighthearted - like the feeling you wake up with on on a Saturday!
THE RESULTS
Branding that shows off the fun, ‘everyday is the weekend’ vibes, and a website that compliments it!
