BRAD ADAIR
BRANDING
ABOUT THE BRAND
Brad Adair is a personal brand. Brad helps people find direction, passion, and live life intentionally. He has authored a book and offers mentoring for men and women who want to take back their lives.
THE DESIGN SERVICES
Brad came to us for help with his branding. As a personal brand, this project was unique. We wanted every element to be reflective of him and to support how he will show up to his audience. He lives on a ranch in Texas, so we chose colors that complimented his land and gave a nod to the western influence with his brand mark.
THE RESULTS
His branding feels elevated but approachable. After a few rounds of designs, we decided to focus on his first name for the logo and his first initial for the brand mark. This isn’t a typical move in design, but it makes so much sense as he wants his branding to support his efforts to help people and for that he needs to be very approachable!
