She described the decision fatigue she experiences every time she tries to create a newsletter, especially with so many design choices available, even

Imagine something with me for a minute. Let’s pretend that your website is a physical storefront or studio. You would want to make sure your shop was pretty, clean, org

…your brand doesn’t want to be reduced to a few colors. Branding will help you be recognized and remembered. No one wants to be forgotten, especially not in business! You work hard to get those customers and clients, so make it easy for them to remember you.

We want to strategically lead them through your site, and let your website do the work of selling for you. The goal is to ensure that your visitors stay on your website and look through all you have to offer.