OLIVE TAN
BRANDING
ABOUT THE BRAND
Olive Tan is a mobile tanning service based in Michigan, dedicated to helping clients achieve that coveted warm, glowing look. With a focus on delivering a natural, flawless tan —without the harmful effects of the sun. Olive Tan ensures you feel like you’ve just stepped off the beach, ready to shine.
THE DESIGN SERVICES
Olive Tan sought a branding aesthetic that was both feminine and earthy, yet elevated. Our inspo was high contrast between sun and shadows to evoke that natural, sun-kissed feeling. We played with combining soft colors and high contrast imagery as well as pairing strong capitalized logos and lower case variations with sccript fonts.
THE RESULTS
Through pairing soft colors with high contrast imagery as well as logo variations that are elevated and high end with their more casual lower case variations allowed for versatility in presentation. The results allows for a refined, upscale look or a more approachable vibe, giving Olive Tan the flexibility to embody both elegance and warmth.
